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Learning to make the most of what these services have to offer can make a difference to anyone wanting to get a new online business off the ground or improve the reach and success level of an existing small-to medium-size company. Here is a list of 20 of the tools you ’re likely to find most useful.

Google ’s search service. Google indexes and organizes the contents of the Web
in a huge database;it ’s this database that you use to search the Web

AdWords. This is a paid search placement program;you create ads and bid
on how much you ’ll pay for each click the ad attracts.Each time someone
clicks on your ad,you gain a potential customer or client

AdSense. This program enables blog and Web site owners to run targeted ads
alongside their content;the content of the ads is intended to complement
what you ’ve published yourself

Google Apps. This service provides you with a domain name (for a one-time
$10 fee)and enables you to use a suite of business applications,which multi-
ple users can access

Google Docs & Spreadsheets. This exciting and easy-to-use service gives you a
word processor and a spreadsheet application that you can use and access
for free

Google Calendar. A default calendar is created for you when you sign up for
Google Apps;you can also create custom calendars and even embed calen-
dars in Web pages

Gmail. Google ’s e-mail application comes with lots of storage space and an
integrated chat client to boot

Google Talk. Google ’s chat application lets you send instant messages and
even conduct real-time voice conversations through your computer

Google Page Creator .This Web page editing tool lets you create your own
Web site to go along with your Google Apps domain name

Blogger. Google ’s popular,and free,blogging services lets you create your
own Web-based diary,complete with an index,an archive,and a comments
feature

Checkout, Google Product Search, Catalogs. I ’m fudging a bit and lumping
these three separate Google services into a single unit.Each one can help
commercial businesses sell products online

Google Base. A growing number of entrepreneurs are posting merchandise,
property,services,jobs,and lots of other things for sale in this Web publish-
ing area

Google Gadgets. These easy-to-implement bits of Web content can make your
Web site more valuable and attract more repeat visits

Analytics,Trends. These two analytical tools provide you with information
about visits to your own Web site and trends in Web searches,respectively

Desktop, Toolbar. These two tools help you search more effectively,both
through files on your own computer and your local network (Desktop) as
well as the wider Internet (Toolbar)

Picasa. This powerful photo viewing and editing tool automatically organizes
all the files on your desktop and lets you edit them as well

News, Book Search. These tools provide businesspeople with important up-to-
the-minute data they need to keep on top of trends and events

Google Apps Premium. This corporate version of Google Apps guarantees
nearly 24/7 reliability and gives businesses the ability to write custom programs that interface with Google ’s services

Gmail Mobile and SMS. These tools let busy professionals search Google and
exchange messages when they ’re on the road

Google Pack. This suite of applications will boost the functionality of virtually
any workstation