Learn to create, negotiate
and succeed with startups!
It's time to create and succeed by negotiating your own companies and products in the fastest-growing markets in the world.
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Target Audience
Managers, leaders, entrepreneurs, consultants, and other professionals who want to develop strategic innovation skills to drive growth and competitiveness in their organizations.
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Description
Unlock your creativity and turn ideas into innovative solutions! M&C’s Innovation Course offers an immersive experience in the world of idea generation, exploring advanced ideation and prototyping tools. Discover why creative skills are essential for market-leading organizations and learn how to map effective solutions to a variety of challenges.
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Instructor
Marcio Rosa, Consultant, Entrepreneur, Professor, and Speaker. Innovation consultant for companies such as: Coca-Cola, Pirelli, P&G, Samsung, Toyota, 3M, J&J, and many other clients of all sizes across nearly every sector and some of the most competitive niches.
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Meet our Innovation Program
Know why this program will make a difference in your life.
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The right to dream
Discover, converse, and explore your true motivations to innovate.
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Believe in the Dream
Make a Pitch to a PROBLEM that you are passionate about or that you are already working on.
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Put the idea on paper
Learn how to tell the visual story of your business through this Pitch DECK class.
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Accept help to improve oneself
Do you really need a co-founder? Deeply explore your motivations for building a team.
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Improve oneself
Know the main niches and technologies invested in 2024 for your startup to explore.
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To accept pay the price
There is no business success that justifies failure in health. Self-care lesson.
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Market Study
How to size a market opportunity with TAM/SAM/SOM.
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Audience Study
Learn how to find your audience through the use of Persona, ICP, Research.
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Competitor Analysis
Learn from the best: studying competitors is key to innovation.
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Product Study
Class on Business Model Performance, learn how to become a Network Orchestrator.
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Production Study
Learn how to prepare Budgets, Income Statements (DREs) using our available spreadsheet templates.
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Study of Distribution
Validation of hypotheses and distribution channels through a sales funnel using the Bullseye tool.
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Define Tasks
Introduction to innovation methods such as Design Thinking, Lean Startup, Agile for developing your startup.
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Set Deadlines and Dates
Class on CSD Matrix for deep exploration of the problems that really matter.
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Operational Teams
Class on creating and testing hypotheses, assumptions for your Problem Statement.
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"Set Goals"
Learn to overcome Cognitive Biases for a series of decision-making for your startup.
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Define Costs and Resources
Meet the types of financing for startups and their CAC:LTV ratio for startup financing.
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Reusable Resources
Reuse, reinvent, repurpose: sustainability meets innovation.
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Prototype Development
From idea to prototype: realization begins with the first model.
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Test your Idea
Crucible test: test and validate your innovation with the market.
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Market Presentation
Closing the deal: introducing your innovation to the world.
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Production
Mass production: transforming prototypes into successful products.
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Infrastructure Scaling
Sustainable growth: scaling infrastructure to keep pace with success.
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Distribute
The art of distribution: getting the product where it matters.
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"Disclose" or "publicize."
Effective communication: making noise about what matters.
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Promote
Conversion-driving promotion: strategies to boost your innovation.
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Sell
Sales that speak: the heart of successful innovation.
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Deliver
Delivery that satisfies: living up to the promise of innovation.
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Engage the Audience
Feedback that inspires: learning and growing with the audience.
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Satisfaction Evaluation
Customer satisfaction: the metric that defines the success of innovation.
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Evaluation of Dissatisfaction
Valuable lessons: learning from dissatisfactions to improve innovation.
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Assessment and Repair of Operational Failures
Operational failures: identify, correct, and move forward.
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Evaluation of Results
Result analysis: the thermometer to adjust the course of innovation.
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Strategic Failure Assessment and Repair
Fail-proof strategy: correcting the errors to ensure success.
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Profit Distribution
Success sharing: distributing profits and recognition.