M&C Consultoria de Inovação launches Adcraft, an AI-powered ad creation platform for brands and marketing teams. On a single screen, the tool generates static ads, product videos, and UGC-style videos tailored for Meta, Instagram, TikTok, and Google Ads formats. The standout feature of the launch is the Character Studio: with it, brands can create virtual presenters that return campaign after campaign, each with their own unique face, look, and voice.
The platform is live at adcraft.marciorosa.com. Anyone who signs up gets 10 free credits to test it out.
An entire creative team in a single tab
Adcraft covers the journey from the briefing all the way to the final creative. Brands register their visual identity, upload a product photo, and choose a creative direction. From there, the platform proposes concepts, copy, and variations.
- Static ads and carousels: product photos turn into assets that match the brand's identity.
- UGC and product videos: content creator-style videos featuring hook openings.
- All formats at once: 9:16 for Stories and Reels, 1:1 and 4:5 for feeds, 16:9 for horizontal screens.
- Teamwork: review and approval workflows, comments, and user roles, from the initial brief to the chosen creative.
Character Studio: A cast that grows with the brand
The Character Studio allows brands to assemble a fixed cast of virtual presenters and reuse them across all campaigns. The face remains consistent from one video to the next, helping audiences recognize the brand. According to the product page, the studio brings together six features:
- Custom Character: generates a fictional face or turns a photo or description into a virtual presenter with a recurring personality and voice.
- Digital Twin: turns a real person's recording into a reusable avatar, with a cloned voice from the same recording. Consent links and training progress are recorded in the library.
- Presenter Library: showcases ready-to-use presenters with visual previews and voice selection.
- Lookbook: changes the setting and outfit of the same character (daily life, studio, street) using ready-made packages or a custom description.
- Striking Voice: searches voices in multiple languages, clones a voice from a recording, or creates a new one from a description.
- Story to Video: offers six script templates (hook, product, and call-to-action), with editable text and CTAs, scene storyboards, and multi-format video generation.
Who it's for
Adcraft was designed for small and medium-sized businesses, agencies, and growth teams that need to publish high volumes of creatives without hiring a production company. The platform's slogan sums it up: big ideas, small production team.
“Many companies have great ideas, but get stuck when it comes to production. They lack the time, budget, or people to film,” says Marcio Rosa from M&C Consultoria de Inovação. “With Adcraft, a brand can go from a product photo to a video featuring their own presenter on the very same day, testing multiple versions before investing in media.”
How to get started
Access is available via adcraft.marciorosa.com. Registration includes 10 free credits, and the page features an interactive demo that doesn't consume credits.
About M&C Consultoria de Inovação.
Headquartered in Campinas (SP), M&C develops digital solutions and innovation projects for businesses.